Selected work, described by structure and approach.
Each case below is one engagement, generalized: the situation, the approach, the figure that carries the argument, and what was handed over. Clients are unnamed and their numbers stay their own. What remains is the part another organization can learn from: how the problem was framed and how the system was held to that framing.
Every case ships only with the written consent of whoever owns the work, and after a guardrail test confirms that no client, product, person or figure appears.
Cases
Three engagements, three kinds of artifact: a strategy map, a measurement method, a product build.
- W1 · Strategy map · AI agents An asset buyer's agent-first strategy, drawn as a system: what to build first A client's strategy drawn as a system — two engines, ten feedback loops, four levers — with its reinforcing loops checked one by one against what was already built.
- W2 · Scoring & benchmarking · Data product A quality score for a product traded on one number: method, platform and paper A published measurement method, a platform that scores and certifies items anyone can verify, and a methods paper that limits its claims to the evidence.
- W3 · Decision system · Product build A daily work queue for a relationship practice: who needs attention today, and why A PR/FAQ held as the source of truth, a rules-first decision engine with its evidence attached, a multi-tenant platform whose guarantees are tested, and AI held to the record.
How a case is written
The same discipline the practice sells, applied to its own publicity.
A case is written from the engagement's own artifacts: the definition, the requirements, the design, the code and its tests. Every sentence on a case page is listed in a register with the artifact behind it, and a sentence with nothing behind it is cut rather than softened. The register is kept outside the repository because it names what the page does not.
Three things are removed by rule and checked by test before a page ships: names of clients, products, vendors and people; every figure; and any phrasing the client's own materials use. What is left is general on purpose. The pattern in each case is meant to be recognizable from the outside, so that a reader can judge whether it fits their situation before a conversation starts.
Recognize your situation in one of these?
Say which case comes closest, what is different about yours, and the decision that is coming up. We respond directly.